Awestruck Ciders are currently available in just about half of New York State and all of New Jersey. However, it all comes down to individual retailers, so our accounts list changes on a day-by-day basis. Please contact us and tell us where you live and where you like to shop and we'll let you know where the closest retailer is.
That said, we always recommend reaching out to these shops and bars before venturing there just to make sure they still have our product in stock. Or if there’s somewhere you love to shop that doesn’t yet have our product, please encourage them to get in touch with us to get it in stock so you can get it in your belly!
Where can I try your ciders?
We recommend the home of a loved one or dear friend. Maybe mention how much you would love to try this cider you just heard about and that wouldn’t it be lovely to share some together if they could just pop down to the store to get some before you come by.
Alternatively, many bars, restaurants, public houses, and farm producers sell our product on draft or are willing to give you a taste.
Or look out for us at beer fests, farmer’s markets, or on your doorstep. (The GPS tracking chips that "the company" injected into our arms post random updates of our current locations on Facebook, Twitter, Instagram).
If you would like to help the world taste Awestruck, please contact us to join our sampling team!
Are your ciders gluten free?
The short answer, yes, except in certain special release ciders.
The long answer, all but Hometown Homicider are completely gluten free.
Hometown Homicider was aged in divine Bourbon barrels from Delaware Phoenix distillery in our hometown of Walton, NY. While the oak is gluten free, the bourbon is not, and so there is a chance that some of the Bourbony glutennness might be in our cider.
All of our other ciders are gluten free by nature. We don’t ever use any wheat or related grains or any ingredients that might contain wheat or related grains (the glutinous grains that they are).
What is in your ciders?
Mostly apples. Freshly pressed apples nurtured and then pulverized and squished until we get every last drop of juice right here in the Empire State.
Eastern Dry: NY Apples, Malic Acid (natural fruit acid), Sugar, Wine Tannins, Yeast, Sulphites.
Empire: NY Apples, Malic Acid, More Apples (Hudson Valley Empire apples), Yeast, Sorbates and Sulphites for stability.
What is malic acid?
It is an acid naturally derived from apples (named for the Latin word for apple, mālum)
The inherent content of malic acid always varies from apple to apple, so we may have to add a little bit to keep our product consistent from bottle to bottle. Also because it’s delicious.
Why do your bottles list hard apple cider as an ingredient?
Well, that's what is inside.
As such, it is the recommended statement of contents per federal definition and FDA regulation.
If you're interested to know what's in our Hard Apple Cider that would be 100% Fresh-pressed NY State apples, Yeast, Yeast Nutrient, a dash of sulphite, some Mailic acid (to improve fermenation conditions for our yeast), and sugar, only as necessary to ensure that we hit our 6.8% ABV. Apples can vary in sugar conttent, but 6.8% is pretty natural, so this adding sugar is a just-in-case measure to keep things consistent.
How much sugar is in a serving of your cider?
This varies from flavor to flavor, listed below for an 11.2oz (330ml) serving:
Eastern Dry: 7g
Hibiscus Ginger: 24g
Lavender Hops: 20g
Can I wear white to a wedding?
If you are the bride it is common practice to do so, but by no means necessary
Where do you get your apples?
Mother nature and her lovely apple-tree children who are always bugging us to come enjoy the fruits of their existence.
Seriously these trees are sending in Contact Us forms like crazy. It’s like this but in reverse.
Who can blame them? Don’t we all want to be part of something special?
No really, where specifically do you get your apples?
We also do limited-release special blends of local and wild apples from throughout Delaware and Otsego counties. Like this. And if you live locally and have some trees in your yard who won’t stop asking you to have us pick them, let them know they should get in touch.
Why New York State Apples?
New York is the Empire State. New York grows the greatest diversity of apple varieties in the nation. We live and produce our ciders in New York.
Seriously, we're not hating on anyone else's apples. All apples are awesome and if you have the capacity to grow them, we recommend that you do. It's just that ours are just the best.
Why don’t you have your own orchard?
We believe in the power of microenterprise. It’s elegantly summed up in German by the word Mittelstand. It basically means small business, but it implies a set of a values that go hand in hand with doing good work.
So, we have the opportunity to source products we need from other small businesses who are expert at what they do and have been doing it for decades. This helps us focus on what we do best, which is turning the incredibly high quality apples they grow into the highest quality hard cider you can get your hands on.
That being said, we started a very small hobby orchard in 2014 (about 80 trees) for knowledge and for fun. Because seriously apple trees are awesome, and everyone should have an apple tree if they are able.
How do you start a formal business letter?
We always use our letterhead, because it makes us feel important, and we think feeling important is the most important part of an important letter.
Then we put a space, the date, name and address of the recipient. Two spaces and either:
Dear Mister President,
Esteemed Madame Chancellor,
What varieties of apples do you use in your ciders?
We mostly use "dessert" apples. These are the apples you snack on, that are more delicious than a Tootsie-Pop.
Basically if you took all the apples in the produce section and ground them up and pressed them, e.g. MacIntosh, Mutsu, Cortland, Golden Delicious, Fuji, Gala, Honeycrisp, 20 Ouncers, Braeburn, Winesap, Idared, Cameo.
This is not an extensive list and it can vary batch by batch and recipe by recipe.
We do use the single varietal juice of Empire apples to backsweeten our Empire cider. This gives it the distinct taste of a tart-sweet-crisp apple fresh from the orchard.
Ocaasionally we'll use special apples like the Lady apple, or from feral trees throughout the wilderness of the Catskil Mountains in limited-release ciders.
Have you ever heard of the word incrensely?
Yes, it’s a combination of incredibly and intensely.
as in: Awestruck Ciders are incrensely refreshing.
We first heard it spoken by Stephen Fry and it is as epic as he is.
What got you in to the business?
Is foolishness an acceptable answer?
We love this business, but we got into it not really knowing much about it. We're thankful that was the case. We like being industry outsiders and bringing new ideas to the table.
Sometimes we get frustrated with the word "passionate" - it's so over used. If someone tells you they're in this business because they are passionate they are either thinly veiling their true ambition (they really like to drink) or they are completely uncreative and don't deserve to use words like passionate (they are ruining it for everyone else).
So we prefer the word love. It's so intimate and vulnerable and brave to say you love something. We love all beverage, but especially hard cider. We love to make it, we love to write FAQ answers about it, we would breathe it if we could.
What is your advice for someone looking to get in to the business?